NTC - TechTalk & NE-Club Joint Meeting
Date/Time: Dec 16 (Wednesday), 2020 / 4:00 pm– 5:00 pm EST Venue: Online Zoom meeting Register at EventBrite to save your spot.
TVision measures who watches TV and how much attention they pay at the person-level to linear and streaming video. Marketers at some of the world’s largest brands, and premiere Media Sellers and Data Partners leverage TVision’s metrics to make more effective media decisions.
In this NECINA mini tech conference, jointly organized with NECINA E Club, we invited our E Club member Mr. Yan Liu, Co-Founder & CEO of TVision, to join us and share his personal journey to start the company and how TVision applies computer vision technology to media measurement industry successfully.
NECINA board member, Mr. Tony Ho, will be the host of this event. Tony is the Vice President, Global Business Development, Segway Inc. He served as Vice President of NECINA and has extensive experience in entrepreneurship, both as a company founder and as a startup adviser.
We welcome entrepreneurs, aspired future entrepreneurs, professionals with either managerial or technical roles, students or anyone who is interested in learning about entrepreneurship, business strategy or digital media and marketing technologies to join us to this joint NECINA mini tech conference and NECINA E Club event.
TVision measures second-by-second, eyes-on-screen Attention to TV and CTV content and ads. We deploy computer vision technology to passively measure how our opt-in panel of TV viewers watch TV in their living rooms. We go beyond household data to measure TV engagement at the person-level. Our data is used by brands, media sellers and data partners to understand TV viewability and attention, to quantify things like co-viewing, and more accurately value programming and ad spots.
- 4:00 pm- 4:05 pm Open remark: Mr. Tony Ho
- 4:05 pm – 4:45 pm: Yan Liu: Attention Matters: Apply Computer Vision to Audience Measurement
- 4:45 pm – 5:00 pm Q&A
As CEO of TVision, Yan Liu leads product and technology innovations, as well as international expansion for the TV engagement measurement company. He co-founded TVision, while earning his MBA at MIT. Previously, Yan founded and managed Yo-ren, a leading digital marketing agency in China. Before that, Yan worked at McKinsey in Tokyo. Yan has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology.Host Bio:Tony Ho, Vice President, Global Business Development, Segway Inc
Tony is leading Segway’s effort in developing mid to long term growth opportunities, and building strategic partnership with key players in the mobility ecosystem, including municipalities, infrastructure providers, automotive and tourism industries.
Tony was a serial entrepreneur and an advisor to a number of early stage technology companies. He was formerly board member and Chief Operating Officer for Fangjia.com, a home valuation website based on big data and vertical search technology. Prior to that he was VP of Product and Director of Business Development for Myvu/MicroOptical, as well as other roles in technology early stage companies. Tony also worked for Procter & Gamble as a Manager in a variety of functions. Tony attended Harvard Business School where he earned his MBA, the University of Toronto, where he earned a M.Sc. Degree in Mechanical Engineering, and the University of Manitoba where he earned a B.Sc. Degree in Mechanical & Industrial Engineering.
Tony is currently a NECINA Board member, he has been a long time NECINA alumni, and former VP before returning to China. He led the effort in successful launch of the first NECINA Business Plan Competition in 2005.
NECINA E Club:
NECINA Entrepreneur Club (E Club) is a community of technology company founders and Executives. Through its partnership with other businesses or organizations, E Club organizes regular meetings/network events, and provides a resourceful platform for E Club members to get training, conduct network, and promote their businesses.
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