Natty Hoffman is the Chief Operating Officer of Prattle, a text analytics firm that provides decision-making solutions for investors. Previously, she worked for IBM as a project executive at State Street Corporation, leading various teams to modernize State Street’s IT operations, and as a financial systems consultant. Natty holds an MBA from the Rotman School of Management – University of Toronto, and undergraduate degrees in finance and journalism from the University of Massachusetts.  She holds B.S in Industrial Engineering and International Business and M.A. in Economics.